This new range of makeup and cosmetic products celebrates youthfulness, fashion-forward style, and the uninhibited lifestyle of a new generation.
ELECTRO GLAM MASCARA
Give your look a jolt of electric colour, with this limited-edition trio of ultra-bold coloured mascaras for hair and lashes, in three heavily pigmented, buildable colours. FOR LASHES- Make a subtle statement by adding a pop of colour to the tips of your lashes, or add coats to your entire lashes for a shockingly chic look. The more the better! AS A HAIR MASCARA- Apply to small sections of hair and swipe through for instant ELECTRIC highlights.
Why don’t we go there- Shock of blue Does he know?- Pinkest hot pink Story of my life- Amped canary yellow FIND ONE DIRECTION MAKEUP ON FACEBOON
Liquilights Glow Gloss sparkles brilliantly during the day and illuminates under UV black light after dark. Enriched with natural oils and vitamin E to keep your lips soft and hydrated all day and all night. Gloss can be worn alone for a pop of sparkle and color, or paired with One Direction crème lipstick for a bolder look.
Through the Dark- Electric glitter poppy lip gloss that glows to neon red-orange under UV light Kiss You- Orange glitter rush lip gloss that glows to neon yellow under UV light Taken - Powerhouse glitter pink lip gloss that glows to neon orange under UV light
Created for—and inspired by—fans of the world's biggest band, this limited-edition beauty collection is fun, bold and a tad mischievous, just like ONE DIRECTION.
5 Limited Edition Tins are available (1 for each band member). Tins include:
Eye Shadows: Nobody Compares- Metallic silver Tell Me A Lie- Metallic nude pink Same Mistakes- Metallic mint I Would- Smokey brown shimmer Summer Love- Smokey purple haze Everything About You- Smokey black shimmer
Eye Pencil: I Want- True matte black
Lip Gloss: Loved You First- Bubble gum pink One Thing- Frosted pink ice Irresistible- Shimmered pearl Heart Attack- Creamy rose shine
Lip Gloss Top Coat: Over Again- Silver glitter sparkle
Nail Varnish: Stole My Heart- Magenta pink shimmer Alive- Multi-coloured glitter flakes
ROCK ME NAIL KIT
ROCK ME NAIL KIT, featuring NEON UV-REACTIVE Nail Varnish and UV-REACTIVE GLITTER nail toppings that add even more sizzle to your mani, for nails that light up day and night. Sprinkle the glitter over wet polish for a subtle accent, or go for the glitz and dip your entire wet mani in mega-watt sparkle!
Nail Varnish: Happily– UV iced blue glitter Moments- UV neon pink Diana- UV 3D holographic
Glitter Toppings: Kicks- UV snow cone blue Not afraid- UV electrified pink glitter Star-- UV holo glitter
I have to say I love the quality and colors ALOT. I feel very youthful and colorful when I wear makeup by one direction. The lip gloss is soft yet fierce and nail glitter is out of this world. I really love everything a lot and will be a fan for life. #makeupby1D, #markwins #ilovemakeupby1D
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Makeup by One Direction will hit the
follow stores November 15th! Macy's Dillards Boscov's Stage Stores Beauty Brands Lord & T