Northern Africa. "Casablanca." Ancient dynasties. Fine cuisine. Belly dancing. Throughout its storied history, Morocco has provided great, long-lasting treasures that have been, and will continue to be, transcribed in the archives of world history. Now, Creme of Nature ® is bringing the mystique of Morocco to consumers and salons through its new line of products – Creme of Nature with Argan Oil.
Indigenous to Morocco, Argan Oil is a precious and rare oil that has supplied radiance and nourishment to hair for centuries. "Liquid gold" as it is lovingly referred, Argan Oil is organically grown and rich in vitamin E and essential fatty acids that are good for hair and skin. It is also light-weight and said to have restorative and age-defying effects, making it one of the hottest ingredients introduced into the beauty industry as of late.
It Takes Work to Look This Good:
The oil undergoes an extensive cultivation process. Made from the nuts of the Argan Tree, the Berber women of Southwest Morocco first crack the shells with sharp stones. They then proceed to place the kernels between two Flintstone-size slabs of rock, grinding them into a brown paste, which resembles chunky peanut butter. The paste, kneaded by hand to extract the oil, transforms into a solid hunk and is sent to nearby factories where more oil is extracted by a press. But, it is the pure oil that is most sought after.
The Oil Doesn't Fall Far from the Tree:
The Argan is a species of tree endemic to the calcareous semi-desert Sous Valley of southwestern Morocco and to the Algerian region of Tindouf in the Northern African region. It is the sole species in the genus Argania. The Arganeraie forests now cover some 8,280 km2 and are designated as a UNESCO Biosphere Reserve. As the area has shrunk by about 50% over the last 100 years, the best hope for the conservation of the trees may lie in the recent development of a thriving export market for Argan Oil as a high-value product.